But Tick, this was a grass roots campaign by a poor guy in Massachusetts that's only 29 fucking years old. It just happened to go viral. Good for that. This had nothing to do with any "tactics' made by any particular charity.
I mean, was your cousin questioning Jerry Lewis back in the day that other charities would suffer during his telethon?
I don't know what he thought about Jerry Lewis.
I'm not knocking the whole thing but I liked some of the stuff he wrote. and yeah...a 29 year old did it as a grass roots effort and it went viral, but that doesn't mean the flood gates won't open because of its success.
When a movie like Jaws got made, 20 shark and killer whale movies followed.
When Rocky was made, 20 boxing movies followed.
When The Poseidon Adventure was made, 100 disaster movies followed.
Get my point?
Just because something happened as a grass roots movement doesn't mean it will not be copied by other charities due to its success.
At the end of the day, I am NOT against it, but for many its just a cool way to be a part of a social media phenomenon and nothing more. Many who did the challenge don't even know it was for ALS, they just did it cause its the in thing.